At Naughty Knickers, we don’t just sell lingerie - we curate confidence. And when we discovered the new Sarda launch, we knew instantly: this is a brand that doesn’t follow the rules - it rewrites them.
Sarda: The Spanish Lingerie Brand Making Bold the New Standard
Born in Barcelona, Sarda is the evolution of the legendary Andrés Sardà, a lingerie house with heritage dating back to 1962. Today, under the creative direction of Nuria Sarda and the Van de Velde Group, the brand is reborn - bolder, sexier, and more unapologetic than ever.
Sarda doesn’t whisper. It dares. This is lingerie that speaks volumes in lace, structure, and statement detail—designed to be seen, styled, and lived in.
“We want women to redefine their lingerie game and use Sarda to express themselves—before they even know what they want.”
— Nuria Sarda, Creative Director
What Makes Sarda Different?
Sarda bends the rules of lingerie, one bra at a time. It’s powerdressing with a wink, minimalism with a twist, and comfort as a non-negotiable. Designed for modern lives, it takes you from desk to dinner, party to pilates, morning chill to midnight festival—and everywhere in between.
Expect:
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💫 Supersoft, high-quality fabrics
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🔥 Unexpected details & standout shapes
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👙 Lingerie designed to be worn audaciously—anywhere, anyhow
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🖤 Pieces that go far beyond ‘under’wear
Whether you're into bold pinks and oranges, clean minimal black, fringe moments, or statement bodysuits, Sarda invites you to mix its standout designs with your own unique style.
Our Sarda Edit – Now at Naughty Knickers
We’re kicking things off with a curated drop of Sarda’s essential pieces: beautiful bras, flattering briefs, and eye-catching styles ready to become your new favourites. And this is just the beginning - expect more drops and a very exciting collaboration collection landing very soon.
Sarda is more than a lingerie label - it’s a movement. A mindset. A reminder that comfort and confidence can absolutely go hand in hand.
They say you can’t? Sarda says: You watch me.
